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“Yara” is a display font drawn with a Persian calligraphy pen. Although the font is freely drawn the thin and thick lines tied together represent femininity. It emphasizes women's delicate side as well as their strength. The serifs are also a metaphor shape for heels in this case. The name of the font is “Yara” meaning “strong and powerful” in Farsi.
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Yārā Typeface
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